Mostly though, he's promoting a gambling website.
This is what he is wearing around Rome today.
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Via: @MaryAnnAhernNBC
Conspicuous.
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Via: twitpic.com
Rodman brought his umbrella liaison with him.
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Via: @_stellaprudente
He's actually there to promote internet gambling company PaddyPower.com.
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Via: @paddypower